Home / Knowledge / News / Fashion / PUMA declares long-term sponsorship of "Weltklasse Zurich"

PUMA declares long-term sponsorship of "Weltklasse Zurich"

Aug '05
Herzogenaurach based Sport Lifestyle Company PUMA AG announced a long-term sponsorship of the Golden League Meeting “Weltklasse Zurich” beginning this year. Through this partnership PUMA will sponsor of the officials and the cliques in the stadium. This annual athletics-event begins on August 19th in the Letzigrund-Stadium in Zurich and is one of the most outstanding athletics-events in the world.

The Weltklasse Zurich meeting belongs to the six meetings of the IAAF Golden League and is known for its unique atmosphere and well-informed audience. The IAAF-Meeting-Evaluation has voted Weltklasse Zurich as the best track in the world 12 times since 1988. Last year, the meeting was televised in more than 150 countries.

“Company is very excited about the partnership with the best track meeting in the world,” said Pascal Rolling, PUMA's International Running Marketing Manager. “They will not only strengthen brand's positioning with this sponsorship, they will enlarge it.”

“They welcome PUMA as a new sponsor to their meeting”, says Meeting Director Hansjörg Wirz. “They are delighted to collaborate with a company that will bring new ideas and promote the meeting to a broader audience.”

Over the years several PUMA athletes have made their mark in Zurich like Americans Renaldo Nehemiah and Evelyn Ashford along side Jamaican Merlene Ottey with 17 participations in the meeting and overall eight victories, she is one of the darlings of the public. To date there have been 23 world records state in Zurich.

PUMA endeavors not only to be the most desirable Sportlifestyle brand, but also to be the first truly virtual sports company.

Company will achieve their goals by continuing to do what they have always done – harnessing their resources and experiences to provide their consumers with innovative products that successfully fuse the creative influences from the world of sport, lifestyle and fashion.


Must ReadView All

Pic: Shutterstock

Textiles | On 6th Mar 2021

USTR releases 2021 President’s Trade Agenda, 2020 Annual Report

The Office of the United States Trade Representative recently...

Pic: Jilsander

Fashion | On 6th Mar 2021

Italy's OTB acquires Jil Sander brand from Onward Holdings

Japan's Onward Holdings has announced selling its loss-making Jil...

Pic: Shutterstock

Apparel/Garments | On 6th Mar 2021

Garment industry coalition calls for democracy restoration in Myanmar

A coalition of nine EU and US initiatives linked to the garment,...

Interviews View All

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Software Firms, Head honchos

Software Firms
Head honchos

AI / robotics may challenge existing long value chains

Krishnanand Tripathi, Textrade International Ltd

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

John Elmuccio,

John Elmuccio

Evolution St Louis is a company setting up a high-tech knitting facility...

Jos Notermans,

Jos Notermans

SPGPrints is a global provider of integrated solutions for rotary screen...

Davide Maccabruni,

Davide Maccabruni

Schärer Schweiter Mettler (SSM) manufactures and supplies textile...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Davide Vigano, Sensoria

Davide Vigano

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

March 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search