PUMA declares long-term sponsorship of "Weltklasse Zurich"

22 Aug '05
2 min read

Herzogenaurach based Sport Lifestyle Company PUMA AG announced a long-term sponsorship of the Golden League Meeting “Weltklasse Zurich” beginning this year. Through this partnership PUMA will sponsor of the officials and the cliques in the stadium. This annual athletics-event begins on August 19th in the Letzigrund-Stadium in Zurich and is one of the most outstanding athletics-events in the world.

The Weltklasse Zurich meeting belongs to the six meetings of the IAAF Golden League and is known for its unique atmosphere and well-informed audience. The IAAF-Meeting-Evaluation has voted Weltklasse Zurich as the best track in the world 12 times since 1988. Last year, the meeting was televised in more than 150 countries.

“Company is very excited about the partnership with the best track meeting in the world,” said Pascal Rolling, PUMA's International Running Marketing Manager. “They will not only strengthen brand's positioning with this sponsorship, they will enlarge it.”

“They welcome PUMA as a new sponsor to their meeting”, says Meeting Director Hansjörg Wirz. “They are delighted to collaborate with a company that will bring new ideas and promote the meeting to a broader audience.”

Over the years several PUMA athletes have made their mark in Zurich like Americans Renaldo Nehemiah and Evelyn Ashford along side Jamaican Merlene Ottey with 17 participations in the meeting and overall eight victories, she is one of the darlings of the public. To date there have been 23 world records state in Zurich.

PUMA endeavors not only to be the most desirable Sportlifestyle brand, but also to be the first truly virtual sports company.

Company will achieve their goals by continuing to do what they have always done – harnessing their resources and experiences to provide their consumers with innovative products that successfully fuse the creative influences from the world of sport, lifestyle and fashion.


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