Rewind 2021 and prospects for 2022 Rewind 2021 and prospects for 2022
Home / Knowledge / News / Fashion / P&G freshens up laundry detergent Tide with Febreze scent

P&G freshens up laundry detergent Tide with Febreze scent

Aug '05
Soap and candles seller Procter & Gamble is introducing the fresh scent of Febreze to three of America's favorite laundry products with the launch of Tide with Febreze Freshness, Downy with Febreze Fresh Scent, and Bounce with Febreze Fresh Scent.

With 35 Billion Loads of Laundry to Wash Each Year, It Makes 'Scents' to Use Fragrances That Keep The Experience Fresh

Tide laundry detergent, Downy fabric softener and Bounce dryer sheets will boast fantastic freshness that only Febreze can provide in the two most popular Febreze scents: Spring & Renewal and Meadows & Rain.

Did you know that the average American woman spends seven to nine hours a week on laundry? That's because individuals, on average, generate 1/4 ton of dirty clothing each year. It's easy to see why women seek out specific scents to help make doing the laundry more enjoyable.

"Consumers have told us they enjoy scented laundry products, but want to use the same fragrance from washer to dryer," said Edgar Sandoval, Fabric & Home Care Marketing Director, Procter & Gamble. "The customers nationwide have asked us to bring the fresh scent of Febreze to their fabrics and they have answered this request by developing Tide with Febreze Freshness, Downy with Febreze Fresh Scent, and Bounce with Febreze Fresh Scent."

Tide, Downy, Bounce and Febreze all separately exist in at least 1/5 of households in America. Combining these mega-brands with P&G's extensive scent expertise willoffer customers exactly what they want: high-powered fabric care products that offer fantastic cleaning, odor removal, softening and static control -- all with the Febreze fresh fragrance for a consistent scent experience to enjoy throughout the home.

Must ReadView All

Pic: Shutterstock

Textiles | On 28th Jan 2022

Real US GDP rose at 6.9% annual rate in Q4 2021: BEA

Real US gross domestic product (GDP) increased at an annual rate of...

Pic: Shutterstock

Apparel/Garments | On 28th Jan 2022

Egypt’s garment exports rise by 41% to $2.49 bn in 2021 over 2020

The Egyptian apparel sector’s exports rose by 41 per cent in 2021 to...

Pic: Prasit Rodphan | Dreamstime.com

Textiles | On 28th Jan 2022

Cambodia-Vietnam trade volume touches $9.3 bn in 2021

Cambodia-Vietnam trade volume touched $9.3 billion last year—a rise...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Fabric selection & recommendation based on client's brief

Textile Industry, Head Honchos

Textile Industry
Head Honchos

Increase foreign exchange and create jobs

Textile Industry, Head honchos

Textile Industry
Head honchos

Multi-functional garments will be next big thing

K Madhavan,

K Madhavan

Established in 2005 by P Manjunath, Peps is India's largest inner spring...

Dr. A Sakthivel,

Dr. A Sakthivel

Incorporated in 1978, the Apparel Export Promotion Council (AEPC) is the...

Dhirubhai & Arvind Shah,

Dhirubhai & Arvind Shah

It supplies synthetic fabrics to top international brands like M&S,...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Frank Heislitz, Freudenberg Performance Materials

Frank Heislitz
Freudenberg Performance Materials

Freudenberg Performance Materials is a leading global manufacturer of...

Ingo Soller, TWE Group

Ingo Soller
TWE Group

The TWE Group is one of the leading global players in the nonwovens...

Sunita Shanker, Label Sunita Shanker

Sunita Shanker
Label Sunita Shanker

Inspired by the rich traditional crafts of India, Sunita Shanker’s work is ...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Gaurang Shah, Label Gaurang Shah

Gaurang Shah
Label Gaurang Shah

Hyderabad based designer <b>Gaurang Shah</b>, has been traversing the...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments


Truetzschler India Private Limited
Groz-Beckert East Asia LLP
Alison Hayes Romania
Chori Company Limited
Midas Clothing Limited
Gokaldas Exports Limited
Tory Burch Hong Kong Ltd
Target Corporation (MN)
Rosset ;& Cia Limited
Tchibo GmbH
Boardriders Asia Sourcing Limited
C;&A Sourcing International Ltd
Page Industries Limited (Bangalore)
Aquarelle Clothing Limited
Lacoste (Wanchai)
Maceton Limited
Vianney Textil Hogar S.A. De C.V.
The LYCRA Company Singapore  Pte. Ltd
Lisa S.P.A.
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Grasim Industries Limited
Rayonese Textile Inc., Division de Culp Inc.
Huntsman (Singapore) Pte Ltd
Chico’ FAS
J ;& P Coats
John Varvatos
Reiter India Private Limited
Varner AS Retail
Cat Tuong Real Estate Group Joint Stock Company
Hirdaramani International Export Private Limited
Tommy Hilfiger
Gap International Sourcing Limited
Aramark Uniform ;& Career Apparel, LLC
OVS Hong Kong Sourcing Ltd.
Hela Clothing Pvt Ltd
Green Fibre
Landmark Group
International Textile Manufacturers Federation
PVH Corporation
Gatsby Africa
Esprit Europe Services GmbH
Sportmaster Ltd.
Arvind Limited
Bluestem Global Sourcing Limited
Lululemon Athletica Inc
SHAHI Exports Pvt Ltd
Etam Group Strategy Hong Kong Limited
H;&M Hennes ;& Mauritz (Far East) Ltd
Amazon China
Eastman Chemical Company
Sateri (Jiujiang) Fiber Co.,Ltd
Desigual - ABASIC, S.A.
Calvin Klein
Restoque S.A.
Phong Phu international JSC (PPJ)
G-Star Raw C.V.
T.T. Limited
Alix Partners
KAS Direct Sourcing
Vardhman Textile Ltd
Under Armour Global Sourcing Ltd
Guess Europe Sagl,
Sainsbury's Argos Asia Limited
Lenzing Aktiengesellschaft
IDH – The Sustainable Trade Initiative
Gloria Jeans
Brandix Lanka Limited
Helly Hansen Far East Ltd
The Top Form Brassiere Manufacturing Company Limited
LC Waikiki
Sportswear Company Spa
NITI Aayog
Recron Polyester from Reliance Industries Limited
Benetton Group

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search