G-Star, a designer denim wear brand, patronized by the likes of Justin Timberlake, Anna Kournikova, Gwen Stefani and a host of other Hollywood celebs, arrives in Scotland.
An excited Buyer Manager Paul Mullen said though the brand was famous in Europe, North America, Asia, and Australia, it was not so well-known in UK. It would make its mark here, he opined.
Opening at Multrees Walk, the 16th on the street in Edinburgh, featured models who displayed its unique denim collection at the inaugural. They wore business suits and Victorian style dress while on a tour of the city.
Brand G-Star will vie for a place in the store front that is already filled with the Harvey Nichols, Emporio Armani, Luis Vuitton and Calvin Klein.