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Italian FIBO fashion Jewelry by Miami Steel at MAGIC Show

Aug '05
FIBO STEEL man's fashion jewelry distributor Miami Steel Inc announces it will participate and display the FIBO STEEL Collection at the MAGIC Show in Las Vegas, the largest apparel and accessories show in the US, from August 29 to September 1 (Booth ME2004).

"After three successful jewellery shows in Las Vegas, New York and Atlanta," says Valentino Diaz of Miami Steel, "they feel we're ready to participate in the biggest apparel and accessory show in the U.S. We are sure to duplicate this year's successes because our collection is definitely a must for today's sophisticated and evolving man."

FIBO was established in 1954 in Vicenza, Italy. After more than 50 years in the gold jewelry business, FIBO STEEL was created. The collection of men's accessories combines leather, rubber, carbon fiber and gold. The Italian- designed high-quality stainless steel FIBO STEEL collection is stylish, as different inspirations come together.

In order to support FIBO STEEL growth in the US, an impact campaign has been activated targeting major retailers. FIBO STEEL will catch everyone's eye thanks to a gigantic banner (over 1,100 sq. ft.) in the Las Vegas Convention Center during the MAGIC Show.

FIBO STEEL also began an advertising campaign in GQ Magazine in the fashionable September men's issue. In addition, FIBO STEEL will be participating in Madison&Mulholland's "Bryant Park Fashion Week" gift bag giveaway and will be showcased in the "Ultimate TV Nominee" goodie bags -- which will be sent directly to celebrities. On September 18, FIBO STEEL will be part of the bling presented to Joan and Melissa Rivers as they report on this year's best goodies.

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