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American Luxury announces merger with Dermalay Inc

31 Aug '05
2 min read

Dallas based luxury brands company, American Luxury Products Inc pleased to announce that it has completed its merger with Dermalay Inc, which will combined and has been renamed International Luxury Products Inc and will have its shares publicly quoted on the Pink Sheets under the symbol ILXP.PK.

"The merger will enable us to move forward as a public company, giving us greater access to the capital markets and more exposure for our Julien Coudray and Bohlin watch lines," said Pieter R. Danielsson, Chairman. "They believe that International Luxury Products is well positioned to become a significant factor in the luxury and affordable luxury watch categories, as well as in high end western style accessories."

ILXP is a supplier of luxury watches, including the Julien Coudray 1518, exclusive luxury, 'haute horlogerie' timepieces comparable to the finest Swiss brands. The company is also the major supplier of luxury western style watches, including the established "Spirit of the West" models, and a new line bearing the prestigious Edward Bohlin brand.

The Julien Coudray 1518 brand takes its name from the world's oldest known watchmaker, who in 1518, delivered two daggers inset with miniature clocks to King Louis XII and Francois I.

ILXP's wholly owned subsidiary, Edward H. Bohlin, is arguably the most famous and highly regarded name in upscale western luxury goods, with an 85-year tradition of fine silver and leather goods, from buckles to hand-finished saddles. Its signature designs and hand-engraved pieces have been worn by famous personalities such as Ronald Reagan, Ralph Lauren, Kevin Costner, Russell Crowe and Robert Wagner. Its buckles are prominently featured in television and film, most recently in "The Horse Whisperer," worn by Robert Redford and "All the Pretty Horses," worn by Matt Damon. Bohlin is also a prestige name in brand-conscious Japan.

International Luxury Products Inc

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