Interviews
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Making debut outside Europe: 'Marc O'Polo'
11 Jan '08
3 min read
The Mega store is carefully segmented in terms of product layout ensuring ease of customer navigation. For example, make-up brands are presented in highly visible locations creating that extra buzz. In addition, eye-catching promotions enliven the stores at strategic points.
Furthermore, travellers can find a range of cosmetic brands such as Becca, Benefit or Botlux and even the Courvoisier fragrance, many of them launched exclusively with Nuance-Watson (Singapore) ahead of other airports in Asia-Pacific.
Category Manager of Perfumes & Cosmetics, Chillie Por says: “The store design has exceeded our expectations and credit must go to our design team. The development process has been challenging as our philosophy is to strive to achieve perfection. But looking at the finished design, it was worth it.”
Senior Operations Manager of Perfumes & Cosmetics, Jessie Koh says: “We have gone more high-tech! We have LCD screens capable of running up to nine different types of consumer message across all shops. This system allows us to adjust and schedule messages to match flight patterns and passenger profiles.
For example, we can activate more runs of a message in Chinese during periods where higher numbers of Chinese travellers are passing through the terminal. This system is also helpful in educating our travellers not just about new product launches but also about regulations.”
Click here to view more:
Furthermore, travellers can find a range of cosmetic brands such as Becca, Benefit or Botlux and even the Courvoisier fragrance, many of them launched exclusively with Nuance-Watson (Singapore) ahead of other airports in Asia-Pacific.
Category Manager of Perfumes & Cosmetics, Chillie Por says: “The store design has exceeded our expectations and credit must go to our design team. The development process has been challenging as our philosophy is to strive to achieve perfection. But looking at the finished design, it was worth it.”
Senior Operations Manager of Perfumes & Cosmetics, Jessie Koh says: “We have gone more high-tech! We have LCD screens capable of running up to nine different types of consumer message across all shops. This system allows us to adjust and schedule messages to match flight patterns and passenger profiles.
For example, we can activate more runs of a message in Chinese during periods where higher numbers of Chinese travellers are passing through the terminal. This system is also helpful in educating our travellers not just about new product launches but also about regulations.”
Click here to view more:
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