Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Music of Jalebee Cartel with adidas Originals
Music of Jalebee Cartel with adidas Originals
21
Jan '08
Premium lifestyle brand, adidas Originals got the capital grooving with funky, electronica band, Jalebee Cartel at an open air, free to the public performance outside its outlet at F-28 Connaught Place.

This performance and partnership is an extension of adidas Originals' international affiliation with music.

Music has always been a medium of self-expression, free-thought and creativity, and this exactly what 'adidas Originals' stands for.

Different genres of music, be it Funk, Nu Metal, Reggae or Hip-Hop, from Bob Marley to Missy Elliot, Beastie Boys to Korn, 'Originals' has always been on the cutting edge of music.

Aligning with the music of Jalebee Cartel is the first step in adidas Originals' interaction with music in India.

Jalebee Cartel is a band of extremely talented Indian musicians who are making a mark on the international music map.

Jalebee has been taking India by storm for over three years- from individual DJ sets to collective live gigs, producing to composing; this group pretty much does it all.

They believe in constantly changing and evolving their music, leading to an intoxicating, energetic livewire of influences, twisted and served fresh with ethnic sounds.

Jalebee's sound is a fusion of various genres, creating a raw, electric style of urban dance music, which makes it a complete package and truly original.

“adidas Originals is a brand that is closely connected with the constantly evolving global music scene.

It is our endeavour to celebrate originality and instill individuality among people, who will go on to influence the world.

It was a natural progression for us to associate with an upcoming band such as Jalebee Cartel which is becoming as synonymous with creativity, free thinking and self expression as adidas Originals is”, said Hartwin Feddersen, Marketing Director, adidas India.

adidas


Must ReadView All

Sri Lanka reduces VAT on imported fabric to 5%

Textiles | On 24th Sep 2018

Sri Lanka reduces VAT on imported fabric to 5%

Considering the requests made by the stakeholders in the fabric...

E-com firms in India to deduct 1% TCS under GST from Oct 1

Apparel/Garments | On 24th Sep 2018

E-com firms in India to deduct 1% TCS under GST from Oct 1

E-commerce companies in India will have to deduct 1 per cent tax...

Courtesy: Andritz

Textiles | On 24th Sep 2018

'Strength of economy, demographics drive nonwovens demand'

The strength of the economy and demographic trends are the main...

Interviews View All

Sonia Agarwal, Whitenife

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Headhonchos, Indian textile value chain

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Sunil Rathore, Lacoste India

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Apurva Kothari,

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search