Shoe Show to shine with seven standard categories

23 Jan '08

3 min read

Results of the 8th Footwear Design Competition Hong Kong will be announced at an awards ceremony, January 28, at the Hong Kong Convention and Exhibition Centre (HKCEC).

Models will showcase the winning designs, while celebrity Sheila Chin will attend as a special guest. The competition, organised by the Federation of Hong Kong Footwear Ltd, is meant to develop young design talent and to enhance creativity and quality in the footwear industry.

The Hong Kong Trade Development Council is the co-organiser of the contest. Individual contestants are competing in seven categories: Children; Sports; Men's Shoes; Ladies' Boots; Ladies' Sandals; Ladies' Shoes; and Ladies' Shoes and Bags.

There's also a corporate category, to encourage Hong Kong companies to invest in original design. Prizes will be awarded in each category.

Thirteen special awards will also be presented: the Joy and Peace Award for Creativity; Fiorucci Award for the Most Eye-Catching Design; Le Saunda Award for Modern Chic; Millie's Award for the Most Promising New Talent 2008; Amann Award for Intelligent Design; Y-NOT KiDS Award for the Most Smart Kids' Shoes; Classical Award for the Best Charismatic; APLF Global Market Award; China Shoes for the Best Fashion Sense Award; Shoemaster Award for the Best Corporate Design; Texon Award for Corporate Creativity; Licheng Award for Best Commercial Prospect; and Staccato Award for Grand Champion.

We invite you to send a reporter and photographer/crew to cover the footwear competition and to participate in the voting of the Staccato Award for Media's Choice.