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Earth Pledge FutureFashion & Rodarte Runway in NY
28
Jan '08
Proving luxury and eco-consciousness go hand in hand, Lexus Hybrid Living presents two of New York's most exciting 2008 fall fashion events.

Starting January 31st, thirty of the world's top designers will come together to present cutting edge, eco-friendly fashions at Manhattan's Gotham Hall.

Everything from renewable to reusable will be transformed by fashion's most groundbreaking designers into couture for the exceptional FutureFashion event by Earth Pledge.

Lexus Hybrid Living's fashion presence continues on February 5th with the sponsorship of one of fashion's most anticipated ready-to-wear collections - Rodarte.

"Lexus Hybrid Living illustrates how design conscious consumers can maintain their penchant for luxury while helping to alleviate pressing environmental concerns," said Kimberley Gardiner, Lexus event marketing manager.

"By sponsoring innovative institutions and events, such as Earth Pledge and Rodarte, Lexus hopes to demonstrate that making eco-friendly choices does not require sacrificing luxury and style."

Lexus will be creating a lounge at each event to showcase the Lexus Hybrid Living Collection, an amazingly designed collection of eco-furnishing options that use non-toxic paint and finishes, Forest Stewardship Council-certified wood, and natural rubber among other environmentally friendly materials.

This year's FutureFashion affair will add even more of fashion's biggest names than previous years. FutureFashion aims to educate consumers and fashion industry insiders that alternative environmentally friendly options can be incorporated into clothing lines without compromising


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