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ARROW to renew its commitment to Ellis Island
01 Feb '08
3 min read
"Ellis Island served as the first stop in the pursuit of happiness for millions of immigrants, making it one of those special places that unites us all as Americans," said Cynthia Garrett, superintendent of the Statue of Liberty National Monument and Ellis Island.
"But as long as the buildings on the south side of the island remain shuttered to the public, the remarkable story of the immigrants who passed through here will never fully be told. I am so pleased to welcome the continued support from PVH in NPS and SEI's colossal effort to restore the once-thriving but now dormant south side of Ellis Island."
In addition to sharing personal stories, the WeAreEllisIsland.org website also enables visitors to learn about Ellis Island's history and the south side restoration projects that the campaign's donations will support.
"Ellis Island reminds all Americans that we are a land of immigrants, people who were drawn to this country, since its founding, for the hope and opportunity it offers to all who work to achieve its dream," said Judith McAlpin, President of SEI. "We applaud PVH and the ARROW campaign in helping to generate interest in projects that will lead to the restoration of the south side of this national treasure."
The "We Are Ellis Island" campaign, sponsored by ARROW brand apparel, has generated over 1 billion impressions to date, with advertising featured in national entertainment and lifestyle magazines, television and cinema commercials, in-flight videos, eco-friendly hangers and online ads.
Additionally, outdoor billboards in a dozen U.S. cities featuring the celebrity supporters and local residents carry the campaign's message. Future ARROW marketing initiatives, including the introduction of a specially designed t-shirt in support of the campaign, will continue throughout this year in collaboration with NPS and SEI.
"But as long as the buildings on the south side of the island remain shuttered to the public, the remarkable story of the immigrants who passed through here will never fully be told. I am so pleased to welcome the continued support from PVH in NPS and SEI's colossal effort to restore the once-thriving but now dormant south side of Ellis Island."
In addition to sharing personal stories, the WeAreEllisIsland.org website also enables visitors to learn about Ellis Island's history and the south side restoration projects that the campaign's donations will support.
"Ellis Island reminds all Americans that we are a land of immigrants, people who were drawn to this country, since its founding, for the hope and opportunity it offers to all who work to achieve its dream," said Judith McAlpin, President of SEI. "We applaud PVH and the ARROW campaign in helping to generate interest in projects that will lead to the restoration of the south side of this national treasure."
The "We Are Ellis Island" campaign, sponsored by ARROW brand apparel, has generated over 1 billion impressions to date, with advertising featured in national entertainment and lifestyle magazines, television and cinema commercials, in-flight videos, eco-friendly hangers and online ads.
Additionally, outdoor billboards in a dozen U.S. cities featuring the celebrity supporters and local residents carry the campaign's message. Future ARROW marketing initiatives, including the introduction of a specially designed t-shirt in support of the campaign, will continue throughout this year in collaboration with NPS and SEI.
Phillips-Van Heusen Corporation
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