Home / Knowledge / News / Fashion / PUMA to be the most dominant brand in African football
PUMA to be the most dominant brand in African football
12
Feb '08
For the sixth time a PUMA sponsored football team won the African Cup of Nations (ACN): Egypt beat the also PUMA sponsored Lions from Cameroon 1:0 in Sunday's final,extending their record number of titles to six.

“Egypt's victory is the glorious end to a tournament that was incredibly successful for us,” said Jochen Zeitz, PUMA Chairman and CEO.

“Our brand visibility at the African Cup of Nations clearly not only strengthened but expanded our position as one of the top three football brands.

This is a great starting position for the World Cup 2010 in South Africa, where PUMA will once again be the most dominant brand in African football.”

The contract between the Egyptian Football Association and PUMA was signed in January 2006 and PUMA will support the team beyond the World Cup in South Africa until December 31, 2010.

As the official supplier to a dozen national teams across Africa, PUMA was worn by nine of the 16 teams in the tournament. PUMA gained brand visibility throughout 87.5% of the tournament, showing the strongest brand visibility on the pitch.

That being, in 28 out of the 32 games, at least one PUMA team was present, equating to 42 hours of on-pitch action. In the semi-finals, all teams were supplied by PUMA - making PUMA the most prominent brand.

In the light of PUMA's ongoing and long-term commitment for the African football, PUMA and the Fédération Ivoirienne de Football (FIF) also announced a multi-year extension of their


Must ReadView All

AmCham Cambodia cautions US against possible sanctions

Apparel/Garments | On 22nd Sep 2018

AmCham Cambodia cautions US against possible sanctions

In a letter to US lawmakers, the American Chamber of Commerce...

Courtesy: ycloset

Apparel/Garments | On 22nd Sep 2018

Alibaba invests in clothes sharing platform Ycloset

Chinese garment sharing platform YCloset has completed an undisclosed ...

KG cracker; courtesy: Ineos

Textiles | On 22nd Sep 2018

Ineos to invest £60 mn in the UK to expand production

Ineos has announced plans to invest £60 million to expand its...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Headhonchos, Textiles & allied industry

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Ghanshyam Ghoghari, Kimora Fashion

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search