Footwear brand donation to Louisiana Boys & Girls Clubs
15 Feb '08
3 min read
“The Boys and Girls Clubs of America has been a visible contributor to the families and children of New Orleans, during and post Hurricane Katrina,” said Michael Jordan. “Slidell is a community that has been somewhat overlooked in recovery efforts and we are proud to aid with its rebuilding and leave a lasting legacy for the community.”
Michael Jordan and some Team Jordan athletes have a special connection to the Boys and Girls Club of America as some were once members and now continue to be involved with the organization in their respective hometowns and communities.
Jordan Brand believes that physical activity plays a vital role in building character in youth, and the donation is dedicated to the children of the greater New Orleans area to inspire them to commit themselves to hard work in life and athletics in order to achieve their dreamed goals.
In 2006, Jordan Brand donated $450,000 to Habitat for Humanity to aid in the rebuilding efforts in Louisiana. By auctioning off 21 pairs of Michael Jordan autographed AIR JORDAN shoes to raise the funds, the money helped rebuild homes in the Lower 9th Ward of New Orleans.