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1891 by Glenmuir with greater emphasis on fashion, style
16 Feb '08
3 min read
The hugely-popular Men's Classic Collection co-ordinates best-selling styles with new seasonal designs across shirts, knitwear and trousers.
Simple and striking Glenmuir 1891 branding is used throughout the range, along with a classic cream swing ticket with navy accent shades.
The Ladies' Collection, Glenmuir's fastest growing category, now has its own more feminine and stylish identity in the form of a lady golfer icon, which is used in a new back neck label, woven tabs, and swing ticket.
Andy Bough, Glenmuir Marketing Director, explains: “Our product range has expanded in recent seasons.
“New luxury and performance products have taken greater prominence, and Glenmuir's women's fashion business has grown significantly.
“We are placing a greater emphasis on fashion, style and colour, as well as Glenmuir's trademark product performance.
“The new 2008 Spring/Summer and Autumn/Winter collections feature new fabrics and products, so we felt the time was right for the product branding to reflect and promote Glenmuir's new image.
“Using the stylish Glenmuir 1891 logo capitalises on its huge trade and consumer awareness, and gives us a versatile identity that we can present to suit the distinct image of each of our new collections.”
“Professionals and retailers alike have welcomed the fresh new look and we have just closed our most successful ever Spring/Summer pre-book.”
The new branding will be rolled out across the entire collection during the course of the year.
Simple and striking Glenmuir 1891 branding is used throughout the range, along with a classic cream swing ticket with navy accent shades.
The Ladies' Collection, Glenmuir's fastest growing category, now has its own more feminine and stylish identity in the form of a lady golfer icon, which is used in a new back neck label, woven tabs, and swing ticket.
Andy Bough, Glenmuir Marketing Director, explains: “Our product range has expanded in recent seasons.
“New luxury and performance products have taken greater prominence, and Glenmuir's women's fashion business has grown significantly.
“We are placing a greater emphasis on fashion, style and colour, as well as Glenmuir's trademark product performance.
“The new 2008 Spring/Summer and Autumn/Winter collections feature new fabrics and products, so we felt the time was right for the product branding to reflect and promote Glenmuir's new image.
“Using the stylish Glenmuir 1891 logo capitalises on its huge trade and consumer awareness, and gives us a versatile identity that we can present to suit the distinct image of each of our new collections.”
“Professionals and retailers alike have welcomed the fresh new look and we have just closed our most successful ever Spring/Summer pre-book.”
The new branding will be rolled out across the entire collection during the course of the year.
Glenmuir Ltd
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