Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / NexCen & Sandra Lee to introduce three new product lines
NexCen & Sandra Lee to introduce three new product lines
20
Feb '08
NexCen Brands Inc parent company of the Waverly brand, introduced this week three new product lines to celebrate the 85th anniversary of Waverly, the premier home fashion brand.

At the beginning of the year, NexCen forged a powerful celebrity relationship with Sandra Lee, the acclaimed life and style expert and star of the Food Network, to promote the Waverly home products brand to a wider audience.

NexCen is marking 2008 as a significant transition year for Waverly. The new collections Favorite Things, Home At Last, and Looking East hark back to a rich past but are a modern take on heritage designed to meet standards of design.

All of these collections pulled inspiration from successful Waverly patterns from the archives and have been reinterpreted to color and texture palettes.

The company also announced that it plans to evolve its offerings into multiple product categories beyond its core living environments.

These new categories include: apparel & accessories, outdoor living, dining & entertaining, bed & bath, travel & leisure, and home organization.

"This partnership embodies the NexCen commitment to reaching consumers in nearly every aspect of their lives from the food they eat to the furnishings in their home and the clothes and footwear they purchase," said Robert W. D'Loren, President and CEO of NexCen Brands Inc.

"Waverly is an important anchor brand in our NexCen Home Studio Division, and we will leverage Sandra's style savvy across the NexCen portfolio of brands to illustrate the strength of the NexCen business model."


Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Spokesperson, Hugo Boss

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Smarth Bansal, Colorjet India Limited

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Dharmendra Shah, Ozone PB Spintex Limited

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Mala Alwani,

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search