New Fairies virtual world officially unveiled

20 Feb '08

3 min read

In anticipation of the game's launch, fans can now visit www.DisneyFairies.com to create their very own personalized Fairy avatar, complete with the ability to select clothing styles and colors, accessories, hair style and more. After creating and naming their Fairy, online guests can share their Fairy with friends and family via e-mail, choose from a selection of approved messages to leave others who have made and published Fairies on the site, and decorate a room in which their Fairy will live. To date, nearly 5 million Fairies have been created at the popular Web site.

Disney Fairies is the latest endeavor in the creation of immersive and engaging virtual online worlds for kids and families that Disney pioneered in 2003 with the creation of Disney's Toontown Online, and followed up with the addition of Club Penguin and the recent launch of Pirates of the Caribbean Online. Leading virtual world industry analyst eMarketer predicts by 2011, an estimated 53% of U.S. children and teen Internet users will visit virtual worlds--up from 24% in 2007.

Walt Disney Internet Group

More Disney store News... More Fashion News - United States Of America...