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Cosmetics seller Avon presents global dialogue women's survey

21
Sep '05
New York based beauty products company Avon recently conducted a "global dialogue" which queried women on their opinions on the topics of self- indulgence, physical appearance and skincare. A common theme among the respondents of the Avon 2005 Global Women's Survey was the importance women put on finding ways to stay young and healthy.

2005 Avon global women's survey polls women on some hot topic beauty questions that result in some surprising answers.

Debbie Eisser, Vice President, Global Marketing Research for Avon informed that as the company for women, this global dialog is important to us as we continually work to identify key insights about women's beauty needs and attitudes.

While there are some interesting differences by geography and age, this fourth bi-annual survey reveals once again that women are overwhelmingly united in their views on beauty.

The survey participants were asked to share their opinions on the three topics and some of the findings were surprising. 80 percent of women ages 15-24 say they are already experiencing signs of aging! And more than half of women say the first thing they would do when signs of aging emerge would be to reach for an appropriate facial skin care product, preferably one that contains both natural herbs and medicinal plants, and modern science's most advanced ingredients. Respondents also reported that while appearance is important, cosmetic surgery is not a consideration for most women.


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