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Under Armour as official outfitter for UH Warrior football team
26
Feb '08
Under Armour Inc The University of Hawaii and Under Armour Inc announced a multi-faceted eight-year partnership that designates Under Armour as the performance apparel and footwear outfitter for the University of Hawaii Warrior football team.

In addition to providing technologically advanced performance apparel and footwear, the partnership includes Under Armour marketing rights. The partnership, slated to begin in July 2008, deepens Under Armour's on-field presence in the Football Bowl Subdivision (FBS).

In addition to the Warriors, the brand has official outfitter relationships in The Atlantic Coast Conference, The Big 12, and The Southeastern Conference, including agreements with The University of South Carolina and Auburn University.

"We're thrilled to add Hawaii to the very select list of football programs we're outfitting," said Kevin Plank, Under Armour Chairman and CEO.

"We identified UH as a team we wanted to outfit with our state-of-the-art performance apparel, uniforms and footwear, and we look forward to giving their student-athletes an advantage on field while also using the relationship to showcase our latest innovations in footwear, uniform designs, fabrics and textiles."

A rising national powerhouse in the FBS, the 2007 WAC Champions will aim to build on the best season in the history of the tradition-rich program.

Under Armour's superior quality performance apparel and footwear will help UH players take their program to new heights. The Warriors will debut their new uniforms when they take on the University of Florida in their season opener on August 30, 2008.


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