Blanchett's truest essence is revealed through her flawless skin, which serves as the glowing focal point of the campaign and communicates her passion for the brand. Ads will run in the United States, Australia, the United Kingdom and Spain beginning in March 2008.
"We are thrilled to be able to celebrate with and honor Cate Blanchett, as we embark upon an exciting new spring campaign," said Shivesh Ram, Vice President and General Manager of Global SK-II.
"Cate has been a loyal user of the brand for over seven years and has, in her own words, always been quite evangelical about her love for the products.
It's exciting to be in Los Angeles with Cate, after a very successful awards season as she shares the secret of, and her passion for, the brand."
Cate's Essentials Collection retails for $250 USD and will launch in March 2008 exclusively at Saks Fifth Avenue with extended roll out beginning April 2008.
The Procter & Gamble Company
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