Home / Knowledge / News / Fashion / African Kicks Group launches innovative sneaker lines
African Kicks Group launches innovative sneaker lines
Feb '08
African Kicks Group announced the official European launch of its Africankicks and WestIndiankicks sneaker lines featuring innovative and appealing designs that showcase various country flags.

Each laced up sneaker is made with 100% leather and rubber outsole with a mesh lining. So far the collection consists of Nigeria, Jamaica, Ghana, Senegal and Liberia with plans on more sneakers being designed and added shortly from various countries within Africa and the Caribbean.

African Kicks CEO and Marketing Director Femi Olu comments, "We are about repping with every step. Everyone feeling good about their culture, history and where they're from is a good thing.

It is good to have an attractive sneaker where the 'bling' is in the culture you are representing. You don't have to rep one particular country, you can rep Jamaica, Ghana, Liberia, etc.

You do not even have to come from the particular country you want to rep as wearing a particular country just shows you have love and respect for that culture.

This is just the beginning; we are working on more country designs, styles and ideas. We are trying to educate via our footwear and bring awareness, which will bring more value to our brand and the end result is to bring all cultures closer together."

In accordance with educating ourselves and others, each country sneaker is attached with a tag explaining the history and meaning of the country's flag.

The Africankicks and WestIndiankicks collection will retail for $120 approx £65UK / EUR 85 Euros and will be available in select independent stores and online at their respective websites.

African Kicks Group understands and respects the power of the African and Caribbean communities worldwide. Michael Long-John, Director of Communications for the African Kicks collection, reaffirms and said, "One of our main target goals is to make known the buying power of Africans and Pan-Africans in the world."

African Kicks Group

Must ReadView All

China reportedly cancels trade talks with US, Liu He visit

Apparel/Garments | On 22nd Sep 2018

China reportedly cancels trade talks with US, Liu He visit

Washington is reportedly positive about arriving at a solution to its ...

AmCham Cambodia cautions US against possible sanctions

Apparel/Garments | On 22nd Sep 2018

AmCham Cambodia cautions US against possible sanctions

In a letter to US lawmakers, the American Chamber of Commerce...

Courtesy: ycloset

Apparel/Garments | On 22nd Sep 2018

Alibaba invests in clothes sharing platform Ycloset

Chinese garment sharing platform YCloset has completed an undisclosed ...

Interviews View All

Headhonchos, Textiles & allied industry

Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Poojaa Kumar Deepak, Zeven

Poojaa Kumar Deepak

Zeven's performance sports apparel is designed for the Indian body type,...

Sanjay Yagnik, Maa Tex Speciality

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search