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Kamali & Wal-Mart deal brings extraordinary results for Cherokee
28
Feb '08
Cherokee Inc a leading global licensor and brand management company, announced the completion of a licensing agreement between Norma Kamali Inc. and Wal-Mart Stores Inc.

This multi-year agreement covers a wide range of categories including women's and children's clothing, footwear, accessories, home and more.

Norma Kamali, President and Designer of Norma Kamali, Inc., commented, "My life dream has been to promote self esteem for women and wellness for the entire family.

Now I have the opportunity with Wal-Mart to create products that combine my design experiences with great value and innovative ideas to fulfill this dream.

Through the Wal-Mart stores and website I can reach more people and affect more lives than in any other venue."

Robert Margolis, Chairman and CEO of Cherokee Inc, said,
"This landmark deal combines the talent and experience of Norma Kamali with Wal-Mart's reach and vision.

We believe this partnership will deliver extraordinary results and will far surpass any third-party partnerships we have facilitated to date.

I am proud of Sandi Stuart, Executive Vice President of Licensing, and Anthony Damiani, Senior Vice President of Brand Development, for helping to achieve another world class agreement."

Cherokee Inc


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