The LOOT started in the year 2004 as a “Value Retail” format. Post the launch and the stupendous success of the first store in the year 2004, The LOOT has set up 30 outlets, which are currently operational.
In the year 2005, The LOOT was nominated in “India Fashion Forum” for the best value store in India; and again in 2006, The LOOT was nominated in “India Retail Forum” for the best value store in India. In the recent “India Retail Forum” 2007, The Loot was nominated in the below mentioned categories
• Most admired retailer of the year: Retail Marketing Campaign • Most admired retailer of the year: Retail design and visual merchandising • Most admired retailer of the year: Innovative concept
As per The Franchising World, The Loot is amongst the Top 50 business opportunities (2008) in India.
The LOOT's strength as a retailer lies in proper procurement & an excellent supply chain management. This helps in getting better pricing from the manufacturer and thereafter passing the benefit on to the consumer.