Interviews
Jewelers switch trends as gold price touches sky
12 Mar '08
1 min read
An all time high gold prices have forced jewelers to seek better ways to attract customers. Buyers would certainly not invest in the yellow metal when they have an alternative to opt for something similar and yet more trendy.
While spot gold trading is just short of US $1,000 an ounce, platinum stands above $2,000, prompting some jewelry makers to opt for light weight and hollowed pieces.
Even the glittery diamonds have shown a declining consumption trend as people are giving preference to semi-precious stones. Heavy gold chunky neck pieces and clunky bangles may be dominating the jewelry trend, but there is really no meaning in minting these if they don't have buyers.
Jewelers are on the look out to find ways to satisfy the customers as well as ensure an adequate sale during this critical market situation. This is possible only if they adapt to newer trend for slinky jewelry, hollowed out pieces and ornaments made from non-traditional materials.
Semi-precious stones can give the same traditional look as any other precious stones or metal. Besides, if people still have the desire to adorn in gold, they can opt for the light weighed hollowed out pieces that is both affordable and ethnic.
While spot gold trading is just short of US $1,000 an ounce, platinum stands above $2,000, prompting some jewelry makers to opt for light weight and hollowed pieces.
Even the glittery diamonds have shown a declining consumption trend as people are giving preference to semi-precious stones. Heavy gold chunky neck pieces and clunky bangles may be dominating the jewelry trend, but there is really no meaning in minting these if they don't have buyers.
Jewelers are on the look out to find ways to satisfy the customers as well as ensure an adequate sale during this critical market situation. This is possible only if they adapt to newer trend for slinky jewelry, hollowed out pieces and ornaments made from non-traditional materials.
Semi-precious stones can give the same traditional look as any other precious stones or metal. Besides, if people still have the desire to adorn in gold, they can opt for the light weighed hollowed out pieces that is both affordable and ethnic.
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