The redesigned website further positions Eddie Bauer as a leading multi-channel retailer, complementing the store and catalog experience.
"From the moment you enter the home page until the final checkout, the process is more intuitive, streamlined, and gives the shopper better customer service like you might experience in one of our retail stores," says David Makuen, Vice President, Marketing for Eddie Bauer.
"The new site also establishes the infrastructure for future upgrades based on the evolving nature of online shopping and our customers' changing needs."
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