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Footwear brand Aokang to build up a 'Shoes Wal-Mart'

Mar '08
Following its move of signing with Shiling of Huadu of Guangzhou to build up International Fashion Leather Goods City, Aokang Group, the biggest private shoe maker in China and the leather goods supplier of the Beijing 2008 Olympic Games, is marching south again to drive its Aokang Olympic Fortune Express into Guangdong to carry out an all-around investment invitation in Pearl River Delta.

Aokang Olympic Fortune Express & Aokang 2008 Investment Promotion Fair in Pan-Pearl River Delta was held in Dongguan, Guangdong. Aokang made a debut of its "1+N" chain mode and zero-risk agency mode. More than 200 agents from Pearl River Delta together witnessed another revolution of Aokang in leading China's shoes marketing mode.

The number "1" in "1+N" mode stands for a collection space or a single brand flagship store while "N" for many stores. Visually, it is a mode of "Wal-Mart + KFC". This fresh metaphor was given by Zhenquan WANG, Vice President of Aokang Group. The "zero-risk" agency means the agent will not run any risks by adopting the mode of "floor commission + sales commission". The agents will be mainly responsible for renting the store and maintaining PR in the local while the rest will be completed by the enterprise on its own expenses.

Before that Aokang had enjoyed the savor of retail shoes supermarket. In 2007 Aokang Group opened China's biggest shoes store in Heze, Shandong, which has a business area of 2,300m2 and has been booming all the time. The date of this February 23 witnessed the soft opening of Aokang Liming Shoes Collection Space, the biggest shoes franchise store in Wenzhou.

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