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Friedrich Gray utilises Aussie Merino wool for winter collection
Mar '08
Woolmark returned to the Melbourne Fashion Festival earlier this month after a ten year hiatus, presenting young designer Ben Pollitt with one of the industry's most prestigious awards, the L'Oréal Melbourne Fashion Festival (LMFF) Designer Award.

Ben received the award for his fashion label Friedrich Gray in front of 300 fashion industry representatives and media including Grant Pearce, Editor GQ magazine, who described the night as “wonderful for fashion”.

The Friedrich Gray 2008 Winter Collection utilises Australian Merino wool in a number of pieces including unisex singlets, cardigans and leather embroidered tops.

In addition to the accolade and $10,000 cash prize, Ben received a trip to Europe to present Friedrich Gray to a number of the best Italian textile companies, including Cerruti, Ermenegildo Zegna and Zegna Baruffa.

“I wear wool, I design with wool and I look forward to taking it to the world,” Ben said.

Craig Welsh, CEO of Australian Wool Innovation (AWI), said the standard of design showcased at the event was very impressive.

“It's great to see these upcoming designers utilising one of Australia's most valuable resources, Australian Merino wool, as part of their seasonal collections,” he said.

“The return of Woolmark to the Melbourne Fashion Festival after almost ten years marks an important milestone in the global re-launch of the Woolmark.”

AWI integrated with The Woolmark Company in 2007 and as a result became the owner of the Woolmark brands, the best known textile fibre brands in the world.

The Woolmark brand will be re-launched globally by AWI in 2008.

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