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Nike launches lightest and strongest basketball shoe ever

08
Apr '08
Nike and Kobe Bryant launched the Nike Hyperdunk, Nike's lightest and strongest basketball shoe ever and one of the many superior, lightweight performance product innovations the company unveiled to support athletes from over 100 countries who will compete for gold in 32 sports in Beijing this summer.

"Our performance product for Beijing is some of the best work Nike has ever done," said Nike President and CEO Mark Parker. "The Nike Hyperdunk is a prime example of our commitment to deliver extraordinary innovation and lightweight performance product to the world's best athletes. Every gram counts in competition. Athletes need superior lightweight footwear and apparel that they can compete in with confidence and that's exactly what we've created for them."

Parker and Kobe introduced the Nike Hyperdunk to media from around the world who came to the company's World Headquarters to witness Nike's innovative assortment of Beijing-related performance product. The product ranges from footwear using lightweight technology fibers stronger than bullet proof vests and Lunarlite foam cushioning to Nike Swift performance apparel using recycled polyester.

At only 13.0 ounces, the Nike Hyperdunk is 18 percent lighter than the average Nike basketball shoe. Kobe runs an average of 2.5 miles a game--less weight on his feet means more energy on the court. Kobe is expected to play in the Nike Hyperdunk when the Lakers meet the Clippers in April. The Hyperdunk hits US retail in late July.


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