Sean John, a privately held company, was created by music icon and producer Sean "Diddy" Combs and made its fashion debut with a men's sportswear collection for the spring 1999 season.
In 2004, Sean "Diddy" Combs for Sean John was honored by the Council of Fashion Designers of America as Men's Wear Designer of the Year.
With annual retail sales in the United States of over $525 million, Sean John is sold in better department and specialty stores across the country, as well as select retailers around the world.
In 2006 Sean John, in partnership with Estee Lauder Companies, launched its signature men's fragrance, Unforgivable, which remains one of the highest selling men's fragrance in department stores in America.
Its feminine counterpart launched in the fall of 2007 and continues to be in the top 20 best selling scents in the category.
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