Home / Knowledge / News / Fashion / 'Heidiwood for Anchor Blue' clothing line launched

'Heidiwood for Anchor Blue' clothing line launched

14
Apr '08
Reality TV icon, Heidi Montag, is set to launch her new clothing line "Heidiwood for Anchor Blue" on April 15, 2008.

The collection will make its runway debut "Heidiwood style" at the Hollywood & Highland Center in Los Angeles on Friday, April 11.

To commemorate Heidi's new line, the high-profile destination will go by the name, "Heidiwood & Highland" for the day and feature a runway fashion show.

The Heidiwood collection is targeted to girls ages 16-21 and features key fashion pieces that can be dressed up for "a night on the town" or dressed down for "an afternoon at the mall."

Inspired by Heidi's personal style, the line includes 13 fashion pieces including tops, graphic tee & tank, logo pocket shorts, skirt and jeans, her signature zebra tie-back top and sexy dresses.

The collection also includes an amazing line of iconic handbags and stunning jewelry to complete each outfit.

Heidi, who stars in the no 1 hit MTV reality show "The Hills," spent a year abroad in Italy studying apparel design. She states, "I plan to get my hands dirty on this one.

This is something I have always wanted to do and Anchor Blue has enabled me to be an integral part of the design process. Each and every piece will have my initial input, feedback and final approval stamped all over it."

In addition to releasing her collection through Anchor Blue stores, Heidi will be one of the faces of the brand for the 2008 seasons.

As part of her work with the company, Heidi will be featured in ad campaigns, do in-store appearances and be a general ambassador for the brand.

Anchor Blue


Interviews View All

Poojaa Kumar Deepak, Zeven

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Textile industry, Head honchos

Textile industry
Head honchos

Athleisure is the current buzzword in fashion

Krishnanand Tripathi, Textrade International Ltd

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Farheen B Rahman & Priti Jain,

Farheen B Rahman & Priti Jain

Founded by business-designer duo <b>Priti Jain and Farheen Rahman</b>,...

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu &amp; Sky is a rapidly escalating brand with the...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search