Home / Knowledge / News / Fashion / Suddenly Fem all set to satisfy female fashionistas

Suddenly Fem all set to satisfy female fashionistas

Apr '08
Suddenly Fem's customers are like any discerning consumer. They want the women's clothing they purchase to be comfortable, well made, and to help emphasize their best features. The only thing that sets these customers apart is their gender.

For 15 years, Suddenly Fem has catered to male customers who are looking for female attire including high heels, dresses, jewelry, wigs, and lingerie.

The company's high-end approach to their mail order catalog presentation (similar to Nordstrom and Fredericks of Hollywood) has helped them grow at a rate of 15-20% annually.

What makes Suddenly Fem unique, is that instead of buying and reselling traditional women's clothing, this privately-held company designs all clothing and accessories specifically with men in mind.

Each style, manufactured in factories domestically and overseas, is created exclusively to fit men, whose bodies are completely opposite of women. Men are taller, have wider shoulders, straighter hips, longer torsos and longer arms.

What type of men purchase Suddenly Fem's products? Doctors, lawyers, judges, CEO's, plumbers, engineers, contractors, weightlifters, etc. Their customer is any male that you may know.

There is no characteristic personality type, particular profession, or hobby interest that distinguishes them. They don't act, walk or talk different than the "average Joe." The one thread that is misunderstood about these men, is that the overwhelming majorityare heterosexual.

Interviews View All

Yashiki Gumber, Sahiba Fabrics

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Cindy McNaull, Cordura

Cindy McNaull

We have broad range of options in durable fabrics

Claudia Kersten, Global Organic Textile Standard

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Carmen Silla,

Carmen Silla

Leading the transformation of the textiles industry with disruptive...

Mirella Sardini,

Mirella Sardini

A leading manufacturer of automated machinery and equipment for the...

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Madison Maxey, Loomia

Madison Maxey

Loomia designs and manufactures soft circuit systems that can be produced...

Igor Chapurin, Chapurin

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram


Follow Fibre2Fashion On

Advanced Search