Home / Knowledge / News / Fashion / Suddenly Fem all set to satisfy female fashionistas

Suddenly Fem all set to satisfy female fashionistas

16
Apr '08
Suddenly Fem's customers are like any discerning consumer. They want the women's clothing they purchase to be comfortable, well made, and to help emphasize their best features. The only thing that sets these customers apart is their gender.

For 15 years, Suddenly Fem has catered to male customers who are looking for female attire including high heels, dresses, jewelry, wigs, and lingerie.

The company's high-end approach to their mail order catalog presentation (similar to Nordstrom and Fredericks of Hollywood) has helped them grow at a rate of 15-20% annually.

What makes Suddenly Fem unique, is that instead of buying and reselling traditional women's clothing, this privately-held company designs all clothing and accessories specifically with men in mind.

Each style, manufactured in factories domestically and overseas, is created exclusively to fit men, whose bodies are completely opposite of women. Men are taller, have wider shoulders, straighter hips, longer torsos and longer arms.

What type of men purchase Suddenly Fem's products? Doctors, lawyers, judges, CEO's, plumbers, engineers, contractors, weightlifters, etc. Their customer is any male that you may know.

There is no characteristic personality type, particular profession, or hobby interest that distinguishes them. They don't act, walk or talk different than the "average Joe." The one thread that is misunderstood about these men, is that the overwhelming majorityare heterosexual.


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 26th Oct 2020

25% Bangla garment manufacturing to be automated by 2023

A quarter of garment manufacturing activities in Bangladesh will be...

Pic: Shutterstock

Textiles | On 26th Oct 2020

BCI to cease all field-level activities in China's XUAR

Sustained allegations of forced labour and other human rights abuses...

Pic: Burberry

Information Technology | On 26th Oct 2020

Burberry launches gaming technology for fashion design

Burberry, and digital production agency, Koffeecup have joined hands...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Technical textiles industry moving back to Europe

Top executives, Textile industry

Top executives
Textile industry

RoSCTL is need of the hour

Kamlesh Vaghela, RK Textiles

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Laksheeta Govil,

Laksheeta Govil

Founded in 2014, Fizzy Goblet is a Delhi / NCR based handcrafted leather...

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Kevin Nelson, TissueGen

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Aneeth Arora, Péro

Aneeth Arora
Péro

The Woolmark Company has partnered with handmade fashion label Péro and...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search