Suddenly Fem all set to satisfy female fashionistas

16 Apr '08

2 min read

Suddenly Fem's customers are like any discerning consumer. They want the women's clothing they purchase to be comfortable, well made, and to help emphasize their best features. The only thing that sets these customers apart is their gender.

For 15 years, Suddenly Fem has catered to male customers who are looking for female attire including high heels, dresses, jewelry, wigs, and lingerie.

The company's high-end approach to their mail order catalog presentation (similar to Nordstrom and Fredericks of Hollywood) has helped them grow at a rate of 15-20% annually.

What makes Suddenly Fem unique, is that instead of buying and reselling traditional women's clothing, this privately-held company designs all clothing and accessories specifically with men in mind.

Each style, manufactured in factories domestically and overseas, is created exclusively to fit men, whose bodies are completely opposite of women. Men are taller, have wider shoulders, straighter hips, longer torsos and longer arms.

What type of men purchase Suddenly Fem's products? Doctors, lawyers, judges, CEO's, plumbers, engineers, contractors, weightlifters, etc. Their customer is any male that you may know.

There is no characteristic personality type, particular profession, or hobby interest that distinguishes them. They don't act, walk or talk different than the "average Joe." The one thread that is misunderstood about these men, is that the overwhelming majorityare heterosexual.

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