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Samsonite & Timberland draw global packs and travel gear licensing agreement

30
Sep '05
Leader in premium footwear, apparel and gear for the outdoors The Timberland Company and Samsonite Corporation, the world leader in innovative travel solutions in luggage, casual bags, and business cases, announced an exclusive licensing agreement under which Samsonite will drive the expansion of Timberland packs and travel gear worldwide.

For 95 years, Samsonite has been providing superior products and services that have firmly established the brand as a worldwide leader and innovator in the travel products market. Samsonite continues to build upon its rich design heritage to create packs and travel gear that meet the travel and lifestyle needs of the sophisticated traveller, incorporating painstaking attention to quality, durability and style.

Samsonite, in collaboration with Timberland, will be responsible for strategy, design, manufacturing, and distribution of Timberland packs and travel gear worldwide. As its first undertaking, Samsonite will design and launch a new, integrated collection of Timberland packs and travel gear for the fall 2006 season.

The Timberland packs and travel gear line will leverage Timberland's outdoor heritage to deliver true performance benefits to consumers worldwide - such as light weight, shock absorption, and protection from the elements. The collection will span across packs, duffels, travel gear, travel accessories and wheeled luggage.

'Samsonite's global expertise in travel product design, development and manufacturing, along with their commitment to quality craftsmanship, will benefit Timberland's integrated product development efforts,' said Patrick Baboin, Vice President of Worldwide Licensing, The Timberland Company.


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