Hilary Duff enters into fragrance market through Elizabeth Arden

30 Sep '05
3 min read

Hilary Duff, international star of film, television and recording fame, and a designer of her own fashion and lifestyle line, has partnered with Elizabeth Arden, a leader in the global beauty industry, to launch a new line of fragrance products Fall 2006 in North America followed by a global rollout. The announcement was made jointly by Hilary and Scott Beattie, Elizabeth Arden Chairman and Chief Executive Officer.

The partnership, collaboration between Elizabeth Arden and Hilary, marks the internationally-known star's entry into the prestige fragrance market. The fragrance line will be designed to reflect Hilary's image and taste. Hilary's fragrance line will join other well-known celebrity fragrances from Elizabeth Arden, including the most successful celebrity fragrance in the world, Elizabeth Taylor's White Diamonds, and the record-shattering launch of Britney Spears' fragrances curious and fantasy.

She loves wearing a beautiful fragrance and don't feel completely dressed without one,' said Hilary. 'She loves to layer her fragrances with perfumes, body gels and dusting powders. She is looking forward to working with Elizabeth Arden's fragrance team to create a product line that is fresh and innovative. A fragrance that everyone will enjoy wearing, including her.'

'Hilary is the natural choice to reach fragrance buyers of all ages here and abroad, as she is recognized globally for her tremendous talent and glamorous star appeal,' said Beattie. 'They are proud to partner with her and her hilary duff designer label, and they'll take their inspiration from Hilary to build a stunning line of fragrance products.'

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