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New Dussault store to feature on hit TV Show 'Gene Simmons Family Jewels'

24
Apr '08
Dussault Apparel Founder and Head Designer Jason Dussault is pleased to announce the opening of the Company's US flagship store. The Dussault Motel Store in Los Angeles on Melrose Avenue will be featured on the television series "Gene Simmons Family Jewels" on Tuesday, April 29, 2008. The episode is entitled, "Li'l Gene."

"Gene Simmons Family Jewels," is the award winning hit reality TV series starring legendary rock star Gene Simmons and his unconventional family. This is the first of two episodes in the current season featuring Jason Dussault and the Dussault Apparel brand.

Just this past week Dussault was in Whistler, BC, Canada, shooting the second episode which will air later in the season. Dussault states, "It was a pleasure working with Gene and his production team, and being on the show is an incredible opportunity for Dussault Apparel brand awareness as the show is seen in several countries."

Dussault continues, "I have always looked up to Gene as a role model. My teenage dreams became a reality when I got to meet the man himself and we hit it off, the result being the MoneyBag label which we launched in May 2007. After working with him for the last 18 months I have established a very close friendship and working relationship with him. My respect and admiration goes up each time I am with him. I am very excited about the MoneyBag line and the multiple directions we can take it."

Simmons has owned the trademarked MoneyBag logo for over 25 years, and uses it on his magazines, book imprints, record company and other areas. Until he met Jason Dussault, he held off on going out into the marketplace with a street wear line. Simmons comments, "It has to do with finding a kindred spirit. And, Jason is it.


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