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Shahrukh supports Shoppers Stop's new persona

24
Apr '08
It takes into account the customers choice of music, the influence it has on their shopping behaviour as well as the upgradation that it provides to the store ambience
3. Service Excellence Program- Shoppers Stop has been the first to ensure that superior customer service is at the core of its philosophy.

It has been the first brand to introduce the concept of “Customer Care Associate”, where everyone in the company is first designated a “Customer Care Associate” to reinforce at all levels that the customer always comes first.

Keeping in line with this philosophy and with an endeavour to move from Customer service to Customer Delight, the company has launched a completely upgraded and revamped Service Excellence Programme,
4. Shopping bags – which have always been an important customer touch point for thebrand. In line with the “fashion retailer” position, they have launched a series of collectable shopping bags of which the first set is themed on 'Fashion through ages'.
5. Environemental awareness - As a responsible corporate citizen, Shoppers Stop has also taken up to the cause of 'Think Green'. The first initiative under Think Green is for the cause of Neem Trees. Shoppers Stop has taken the initiative of distributing 1.5 lakh Neem seed sachets alongwith Life Merchandise.
6. Encouraging the consumer to become more aware of the environmental concerns, the press advertising, through its “tongue in cheek” tone highlights environmental concerns.

Speaking at the occasion, Mr. B S Nagesh, Customer Care Associate & MD, said, “The change in the identity is just the beginning of a wave of strategic movements which is being made in people, people practises, introduction of new ways of shopping, technology investment in CRM and analytics.

We introduced to the Indians the modern way of shopping as early as in 1991 and now we will invest in taking our Indian consumer towards the 'bridge to luxury' retailing in India & meeting their new found aspirations and global ambitions.”

Mr. Govind Shrikhande, Customer Care Associate & CEO, said, “Consumers are constantly seeking to upgrade their lifestyles and move up to the next level in life.

Shopping provides a mean of personal transformation through products & brands. Our new positioning of house of brands for fashionable families will help us to connect with the customers even more strongly.”

Mr. Shah Rukh Khan said “I am pleased to be here for the glorious moment for Shoppers Stop and wish them good luck in their endeavour.”

The “bridge to luxury” position of the brand is supported by the fact that Shoppers Stop presents the widest range of international premium brands like French Connection, Tommy Hilfiger, Esprit, CK Jeans, Gas, Lancome, MAC, Chanel to name a few.

It has also taken fashion to the next level through some of its exclusive brands like Insense, Haute Curry as well as Push and Shove which bring the absolute latest in trends and fashion to the Indian consumer.

After 17 years of success and setting benchmarks in the field of retail, Shoppers Stop starts a new chapter in its history with newer innovations and trendsetting ideas. The brand is poised to take Indian retail to the next level once again.

Shoppers Stop


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