Interviews
Peter Marcus to drive Detny Footwear's explosive growth
25 Apr '08
3 min read
Shane and Shawn Ward have been shaking up the footwear industry with innovative designs and silhouettes for over a decade.
After working with companies including Puma, Converse and Fila, the identical twins launched their own line, "Detny by SHANE&SHAWN," a brand committed to men's and women's footwear that suits both fashion and function.
Retail price for the Detny line ranges from $130-$170. In spring 2007, the Wards took their already established brand to new heights by introducing the higher-end "SHANE&SHAWN" collection with suggested retail prices ranging from $220-$300.
According to Shane Ward, creative director and co-CEO, the Detny brands focus on "blurring the line between what people desire aesthetically ... and the 'fit and feel' of athletic footwear," in a unique blend of athletic comfort and high fashion.
The Wards recently opened a flagship boutique in Manhattan's ultra-hip Nolita neighborhood. Located at 238 Mulberry Street, the 2,200-square-foot store houses both Detny lines and will offer exclusive accessories and t-shirts under the designers' label.
After working with companies including Puma, Converse and Fila, the identical twins launched their own line, "Detny by SHANE&SHAWN," a brand committed to men's and women's footwear that suits both fashion and function.
Retail price for the Detny line ranges from $130-$170. In spring 2007, the Wards took their already established brand to new heights by introducing the higher-end "SHANE&SHAWN" collection with suggested retail prices ranging from $220-$300.
According to Shane Ward, creative director and co-CEO, the Detny brands focus on "blurring the line between what people desire aesthetically ... and the 'fit and feel' of athletic footwear," in a unique blend of athletic comfort and high fashion.
The Wards recently opened a flagship boutique in Manhattan's ultra-hip Nolita neighborhood. Located at 238 Mulberry Street, the 2,200-square-foot store houses both Detny lines and will offer exclusive accessories and t-shirts under the designers' label.
Detny Footwear Inc
Popular News
Leave your Comments
Editor’s Pick
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
