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Customer input gains momentum on JTV
25
Apr '08
jtv.com, consecutively ranked one of the leading web sites for jewelry and gemstones in the world, says that online shoppers are increasingly relying on its rating and review system when making purchasing decisions.

jtv.com shoppers have logged more than 100,000 ratings and reviews in the past 10 months substantiating that product ratings and reviews encourage customers to connect with each other by sharing feedback, experiences and recommendations on jtv.com's 30,000 plus online products.

"Ratings and reviews definitely influence consumer behavior and have helped integrate consumer input into our merchandising and marketing strategies," said James Thome, Senior Vice President, E-Commerce with Jewelry Television.

"We are leveraging ratings and reviews within other departments ensuring that the consumer's voice is heard. Our customers are now directly influencing new styles and trends, quality control and programming elements on the networks 24/7 broadcast such as 'top of the hour' specials."

jtv.com's ratings and reviews functionality has delivered immediate positive impact on customer satisfaction and retention.

Customized rating dimensions such as "product met expectations" or "purchased as a gift" are very helpful for customers. QUOTE FROM TOP REVIEWER? Or example review?

"We strive to provide a fully integrated consumer experience whether shopping on jtv.com or from the broadcast" said Thome.

"Ratings and reviews have become a key tool in our efforts to be the number one online destination for fine jewelry and gemstones. Most importantly, the ratings and reviews program enables us to give customers more of what they want," he said.

Jewelry Television


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