New Era & Marvel to launch caps dubbed 'Super Heroes'
03 May '08
2 min read
Paul Gitter, President of Consumer Products for North America, Marvel Entertainment, added "New Era is truly an innovator in the headgear category.
Their fashion forward designs and strong retail clout will help further present our Super Hero universe to a wide, diverse audience."
New Era will release a Super Hero collection every 2-3 months with a focus on different characters including Captain America, X-Men and the Fantastic Four.
New Era will also debut a cap collection in September tied to the action packed theatrical release of The Punisher.