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Bon-Ton signs design agreement with Victor Alfaro

May '08
The Bon-Ton Stores Inc announced the signing of a license and design agreement with Victor Alfaro, an international designer, for an exclusive private brand collection, Victor by Victor Alfaro, which includes misses', petite's and women's apparel, as well as shoes, accessories, jewelry and handbags.

Ultimately, the brand may extend into men's and home. Under the agreement, which was structured by ACI Licensing as the licensing agency on behalf of Victor Alfaro, the collection will be designed by Victor Alfaro. Bon-Ton will manage the sourcing, manufacturing, distribution and marketing of the collection.

Bud Bergren, President and Chief Executive Officer of Bon-Ton, commented, "We are very excited about our new partnership with the acclaimed designer Victor Alfaro.

The distinctive styling, quality and the value of this exclusive line strengthens Bon-Ton stores' position as a destination for fashionable, exclusive apparel and accessories.

The collection will have a broad appeal as it crosses a wide range of age groups and demographics. Victor by Victor Alfaro is a compelling addition to our portfolio of exclusive private and national brand offerings which makes Bon-Ton the right place for our customers."

"From the beginning, Bon-Ton's approach to creating a strong, new brand identity for their stores fit my design sensibility," stated Victor Alfaro.

"Bon-Ton's strategy aligns with my belief that if you bring a clear, fresh perspective to a brand, the customer will appreciate the difference and respond favorably.

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