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Diamond retailer Blue Nile goes online from UK

05
Oct '05
Leading high-quality diamond retailer Blue Nile Inc announced the launch of its United Kingdom Web site found at http://www.bluenile.co.uk. The launch marks Blue Nile's first overseas expansion and second international launch, following a successful deployment in Canada earlier this year.

Founded in 1999, Blue Nile has built a reputation for providing the highest quality diamonds and fine jewelry at prices 20 to 40 percent below traditional retail, coupled with in-depth educational materials to help place consumers in control of the jewelry shopping process. Blue Nile is the undisputed leader in online jewelry in the United States, larger than the next three online jewelers combined.

An independent survey demonstrates consumers in the United Kingdom are seeking an alternative to the traditional diamond shopping process. Nearly one-third (29 percent) said they would purchase a diamond online.

While jewelry salespeople are the top choice for researching a diamond, according to 35% of UK consumers, the Internet is a close No. 2, with 26% of consumers listing it as their preferred resource on the subject. Only 8% of consumers listed books.

"Blue Nile was created to empower consumers to educate themselves on what traditionally has been an extremely confusing, emotional and expensive purchase," said Vadon. "Rather than rely on a salesperson working on commission, we provide a resource that enables consumers to make buying decisions with confidence."


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