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DSW files Service Mark Infringement Lawsuit against Zappos
13
May '08
DSW Inc filed a lawsuit in federal district court alleging that Zappos and its agents have infringed DSW service marks. The suit seeks an injunction and damages resulting from the misuse of those marks.

Bill Jordan, SVP and General Counsel of DSW said, "We intend to rigorously defend and protect our intellectual property and our brand against any sort of misuse. It is unacceptable and we will not hesitate to pursue our legal rights in matters of this sort."

The suit said that the name DSW was being used in multiple URLs, along with DSW store photographs, in an effort to mislead consumers into believing they were on a DSW related website. The site then links customers to the Zappos.com site.

As one of the nation's fastest growing specialty retailers, DSW is continuously opening new stores across the country. In 2007, DSW opened 37 stores in strategic markets. In 2008, DSW plans to open at least 30 new stores. DSW also recently launched DSW.com in response to customers' requests to shop 24 hours, 7 days a week.

DSW Inc


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