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Whitehall inks a Network Deal with New Edge
13
May '08
New Edge Networks, the business communications unit of EarthLink Inc said Whitehall Jewelers Inc has expanded and renewed a multi-year agreement for managing and maintaining a private network linking the jewelry chain's 375 stores in regional and super-regional shopping malls and power centers in 39 states. The contract is valued at $1.6 million.

Building on a long-standing business relationship, New Edge will manage and maintain Whitehall's existing private IP network based on DSL technology.

The agreement also expands Whitehall's network to 78 recently acquired jewelry stores. Installation work at the newly acquired locations is underway.

The specialty retailer of fine jewelry uses its private wide area network for processing store transactions, sales polling, selected Web access and corporate email.

To ensure privacy and security, Whitehall's network traffic, such as payment transactions and email, does not traverse the public Internet.

“Our business relationship with Whitehall Jewelers has led to our mutual growth and success,” said Greg Griffiths, vice president of marketing for New Edge.

“Both companies have benefited from trying new service approaches for optimizing the value of a private network after discussions in quarterly account review meetings.

Feedback from Whitehall was instrumental in New Edge's decision to reorganize its operations support center and assign dedicated teams of technicians for supporting large customers with complex network configurations.


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