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Crocs Inc introduces CitiesByFoot

15
May '08
Crocs Inc introduced travelers to a new, unique travel guide a comprehensive website with guides to more than 70 shops, restaurants, boutiques and historic destinations in six U.S. cities.

The maker of comfort footwear has teamed up with local business owners to create a traveler-friendly website dedicated to exposing desirable walking destinations that exhibit entrepreneurial spirit, quality products and colorful thinking around the world.

CitiesByFoot.com, which launched with micro-sites from New Orleans, San Francisco, Denver, Las Vegas, Aspen and Vail, features fun walking guides to help leisure and business travelers easily find unique places to shop, eat, and play.

An on-camera host steps out in style to discover each cities' best kept secrets, interviewing local business owners and elaborating on the experience and ambience that each location offers, all while enjoying the comfort of their favorite Crocs shoes.

The fast paced 2 to 3 minute segments also provide viewers with insight to the neighborhoods and user friendly navigation, mapping technology, and special offers from Crocs and partners.

CitiesByFoot.com provides entry for Crocs into the burgeoning web video market. Crocs wanted to ensure that Cities by Foot products would be useful to travelers, beneficial to hip local businesses, and unlike anything currently on the web.

In addition to giving Crocs a direct-to-consumer platform, CitiesByFoot.com willserve as a dynamic portal for co-branded partnerships, cross-promotional opportunities, and global initiatives while highlighting the lightweight, compact and comfort attributes of Crocs footwear.


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