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Actress Fergie to launch Brown Footwear Collection
16
May '08
Grammy Award-winning singer, songwriter and actress Fergie can add one more credit to her lengthy list shoe maven. Brown Shoe has signed with the multi-platinum artist to create her namesake shoe brand, appealing to fashionistas and Fergie fans alike.

"I have always loved fashion because it's a great way to express your mood. And I'm definitely a shoe lover," said Fergie.

"The right pair of shoes can change the feel of an outfit, and even change how a woman feels about herself. A woman can wear confidence on her feet with a high stiletto, or slip into weekend comfort with a soft ballet flat."

Brown Shoe product developers are collaborating with Fergie to capture her style sensibilities in a debut collection for spring 2009.

Retailers can take a sneak peek at early designs at the June 2008 Fashion Footwear Association of New York (FFANY) shoe show. Plans for the launch of Fergie footwear include a dedicated web site and personal appearances.

"We envision the Fergie consumer as a woman who is chic and fashionable, loves to wear the latest trends, and looks for distinctive details when shopping for shoes to add to her already considerable collection much like Fergie herself," said Brown Shoe Wholesale President Gary Rich.

"Women around the globe know and love Fergie for her music and her bold style. Through this footwear partnership, we can establish another way for Fergie to connect with her fans."

The partnership was facilitated by Fergie's marketing agents at Wilhelmina Artist Management. "When representing a talent like Fergie, who was the biggest selling female artist of the past year, we have one mandate, and that is to find partners and brands that are the most successful in their category and representative of the true essence of the artist," states Sean Patterson, President Wilhelmina Artist Management. "With her sense of style, her talent, and her core interests, we are pleased to partner Fergie with Brown Shoe."


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