One of the characteristics of 100% Cerrado clothing is the use of troçado, a free movement embroidery technique. The collections address themes such as art, culture, behavior, beliefs and values of Brazilian society.
The Cia. do Lacre Fashion and Tradition Arts and Crafts Association was created in 1997 by Chica Rosa from Ceará. The initiative aims at showing that mothers of families can own their own businesses, make their own livings and be included socially.
The name reflects the work developed by these artisans who use can tabs to create their pieces. At present, the 90 women involved in the project produce more than two thousand pieces per month and export to the United States and Europe.
The Talents of Brazil Program represents Brazilian diversity. It is an initiative of the Ministry of Agrarian Development and it was created with the objective of valorizing cultural identity, promoting the generation of jobs and aggregating value to the work of approximately two thousand people in eleven states of Brazil and the Federal District through fashion.
The proposal structures artisan groups in a sustainable manner based on aggregate production of arts and crafts, focused on marketing prospection and the concept of self-management, strengthening local player actions and contributing towards the sustainable development of the country.
Brazilian Textile and Apparel Industry Association
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