Home / Knowledge / News / Fashion / Gap brings innovative online retail arena
Gap brings innovative online retail arena
28
May '08
Bringing an innovative feature to the online retail arena, Gap Inc unveiled new website functionality called “universality” that brings its four brands together with global navigation and a universal shopping cart.

Now, customers can seamlessly shop the Gap, Banana Republic, Old Navy and Piperlime web sites and add merchandise from each brand into one shopping cart. Customers benefit from a flat shipping rate of $7 and orders from Gap, Banana Republic and Old Navy will ship in one box. Orders from Piperlime will ship separately and continue to offer free shipping and returns.

“We're thrilled to offer our customers the ease and convenience of shopping our four amazing brands online with only one check-out,” said Toby Lenk, President, Gap Inc. Direct. “Universality allows us to leverage the strength of our iconic brands and still maintain each brand's identity.”

Universality comes after Gap Inc accomplished a complete overhaul of its web sites which put in place a critical foundation that has allowed for continued enhanced functionality and a state-of-the-art shopping environment for customers. Since that time, sales for Gap Inc. Direct have grown from $595 million in 2005 to $903 million in 2007.

Gap Inc


Must ReadView All

UK retailers may face extra £190 mn in business rates

Apparel/Garments | On 21st Sep 2018

UK retailers may face extra £190 mn in business rates

Retailers in the UK are likely to face an extra £190 million on their ...

Courtesy: EFI

Textiles | On 21st Sep 2018

Digital textile printing expected to grow at 20% CAGR

Digital textile printing is at this time about 3-4 per cent of all...

Bangladesh demands better prices for garment items from US

Apparel/Garments | On 21st Sep 2018

Bangladesh demands better prices for garment items from US

Bangladesh sought better prices for its exports, especially garments, ...

Interviews View All

Subhashini Srinivasan, The S Studio

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Neel Sawhney, One Friday

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Headhonchos, Indian textile value chain

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Karan Behal,

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search