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Pitti Immagine to showcase pretty collections for women

04
Jun '08
From 18-21 June, concomitantly with Pitti Immagine Uomo 74, Florence will host the second edition of Pitti¬_W Woman Precollection, the Pitti Immagine project devoted to women's fashion precollections.

After the success of the January edition, in the Dogana on Via Valfonda, the perfect location adjacent to the Fortezza da Basso, a special group of international brands will present at least 60 exclusive precollections for the 2009 spring-summer season.

'Pitti W_Woman Precollection', – says Agostino Poletto, deputy general manager of Pitti Immagine – is developing in harmony with its concept and image. If the first edition brought us enormous satisfaction with over 6,500 visitors and representatives from the world's finest department stores and boutiques, in June we hope to do even better by putting the accent on scouting and selection. These are the elements that create a unique opportunity for launching labels with great potential and innovative concepts for women.

The names at Pitti W are an exclusive selection of women's precollections by established firms and young names that can already be found in the most fashion savvy and avant-garde boutiques: from the total look to knitwear, from coats and jackets to glamour accessories. This is an event for top buyers and the trend press, and again it will be held in a striking setting designed by Oliviero Baldini”.

The names at this edition will include: Carlo Contrada, whose prêt-à-porter isa combination of couture and a blend of contemporary suggestions and Archivio Privato Donna, where Alberto Zambelli is continuing his research between sartorial rigor and unusual shapes. Henry Beguelin will bring at Pitti W his total look with the excellence of handmade and natural leathers; while Stella Forest will provide the romantic 'French touch', the Nigerian designer, Lola Faturoti, who now hails from New York, will show her elegant prints.


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