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Langsha Innerwear - pioneer in colour marketing

06
Jun '08
Innerwear industry has grown to become one of the key pillars of economy all over the world. This sector has also been popular in the fashion industry, where the leading brands and designers are creating sensual lingerie and comfy sports-underwear and many more such chic varieties.

In China, though, it was noted that underwear manufacturers did pay much attention to the style or the appearance of the product.

Although there is a rainbow of colours to choose from, most companies preferred to stick to neutral and subtle hues like shades of black and white.

However, now, Langsha Group, leading clothes enterprise in China, has taken the first step and become a pioneer of colour marketing. Company has put into effect six strategies under this marketing initiative.

Firstly their brand name is 'colourful life' which speaks for itself. The company has plans to invest in highly advance colour and dyeing procedures, which will ensure that their products have vibrant hues and prints yet elegant styles.

Langsha Underwear is also encouraging their franchise outlets to adopt colour marketing. Reportedly, the Company is planning to provide special training to the salesmen in this regards.

Fibre2fashion News Desk - China


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