Interviews
Sports Source – a platform for sports-inspired lifestyle
09 Jun '08
4 min read
Many of us often visited ispo with pleasure in the past. We expect that the Running Order Show will provide new stimuli for positioning ourselves on the market in the coming years," according to Christian Bossow, Managing Director of the LEX Group.
The Running Order Show is divided into the areas of shoes, clothing, accessories, triathlon, Nordic Walking, nutrition, running analysis methods and materials management.
Sports Source Europe will bring suppliers and exhibitors in Europe together. With Sports Source Europe, which will take place parallel to the new Running Order Show at the M,O,C, from June 29 till July 1, 2008, Messe München GmbH is creating a professional and independent platform in Europe for the growing sourcing segment in addition to the Sports Source Asia, which started successfully in 2007.
"At our trade fairs, an increasing number of exhibitors and wholesalers with their own brands have spoken to us about an independent sourcing platform in Europe. It is a lot more efficient for them than visiting individual sourcing markets," Tobias Gröber explained.
"Because sporting goods are becoming increasingly more fashionable and more oriented to lifestyle, they are increasingly subject to short-term trends.
In addition to Asia as the leading production region for sporting goods, sourcing markets at the doorstep of Europe such as North Africa and Eastern Europe and especially Turkey and Portugal are becoming increasingly more important."
Another trade fair will be launched in 2009 Messe München is already preparing another trade fair in Munich. "We are paying special attention to the growth segment of sportstyle in this. Consequently, we are planning a platform for sports-inspired lifestyle in 2009", Manfred Wutzlhofer stated.
Strategic Alliance with Nielsen Business Media Messe München GmbH has concluded a strategic alliance with the largest North American sports trade fair organizer Nielsen Business Media to be able to act in all important markets worldwide.
"The creation of lucrative new markets, above all in China, is contributing to the continual internationalization of the sporting goods industry. Consequently, we have concluded a strategic alliance with the biggest North American sport trade fair organizer Nielsen Business Media.
Together, we are represented in all important markets worldwide. Thanks to this cooperation, we can also expand our activities substantially in the important North American market. In addition, we are planning to hold trade fairs jointly on new markets," according to Manfred Wutzlhofer.
The Running Order Show is divided into the areas of shoes, clothing, accessories, triathlon, Nordic Walking, nutrition, running analysis methods and materials management.
Sports Source Europe will bring suppliers and exhibitors in Europe together. With Sports Source Europe, which will take place parallel to the new Running Order Show at the M,O,C, from June 29 till July 1, 2008, Messe München GmbH is creating a professional and independent platform in Europe for the growing sourcing segment in addition to the Sports Source Asia, which started successfully in 2007.
"At our trade fairs, an increasing number of exhibitors and wholesalers with their own brands have spoken to us about an independent sourcing platform in Europe. It is a lot more efficient for them than visiting individual sourcing markets," Tobias Gröber explained.
"Because sporting goods are becoming increasingly more fashionable and more oriented to lifestyle, they are increasingly subject to short-term trends.
In addition to Asia as the leading production region for sporting goods, sourcing markets at the doorstep of Europe such as North Africa and Eastern Europe and especially Turkey and Portugal are becoming increasingly more important."
Another trade fair will be launched in 2009 Messe München is already preparing another trade fair in Munich. "We are paying special attention to the growth segment of sportstyle in this. Consequently, we are planning a platform for sports-inspired lifestyle in 2009", Manfred Wutzlhofer stated.
Strategic Alliance with Nielsen Business Media Messe München GmbH has concluded a strategic alliance with the largest North American sports trade fair organizer Nielsen Business Media to be able to act in all important markets worldwide.
"The creation of lucrative new markets, above all in China, is contributing to the continual internationalization of the sporting goods industry. Consequently, we have concluded a strategic alliance with the biggest North American sport trade fair organizer Nielsen Business Media.
Together, we are represented in all important markets worldwide. Thanks to this cooperation, we can also expand our activities substantially in the important North American market. In addition, we are planning to hold trade fairs jointly on new markets," according to Manfred Wutzlhofer.
Messe München GmbH
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