Home / Knowledge / News / Fashion / M2M to manage Estée Lauder's media planning

M2M to manage Estée Lauder's media planning

Jun '08
The Estée Lauder Companies Inc announced that it has selected M2M, a media company of Omnicom Media Group, to be its media agency in eight European and four Asian/Pacific countries.

M2M was chosen following a lengthy competitive review of several agencies. The agreement with M2M begins rolling out July 1, 2008. Terms of the agreement were not disclosed.

M2M, which services prestige and luxury advertisers, has handled the Company's media planning and buying needs in the U.K. for the last five years.

Another Omnicom media company, OMD Worldwide, has directed the Company's communications needs in Spain and Australia. MindShare Worldwide, part of WPP, will continue to manage the Company's media planning efforts in the Americas.

By consolidating the work of several media agencies into one, the Company hopes to deploy sophisticated analytics to measure and improve the return on its media investment.

Additionally, it will look to integrate traditional media and expand the use of Internet and digital advertising. The Company's new relationship with M2M will also facilitate its brands sharing best practices across countries.

"The selection of M2M is another step in the Company's efforts to think globally and act locally. M2M will provide local media support in each international market, as well as consolidated information at regional and global levels to support brand strategy," said Thomas A. Hardesty, Vice President of Strategic Procurement, The Estée Lauder Companies.

Must ReadView All

Rajive Ranjan (left), Managing Director, Techno Design GmbH and Technocian Fashions, with Oliver Hein, COO, s.Oliver Group. Pic: PDS Multinational Fashions Limited

Apparel/Garments | On 2nd Dec 2021

PDSMFL (BSE:538730) to source for s.Oliver from India, Sri Lanka

India-based PDS Multinational Fashions Limited (listed on Bombay...

US President Joe Biden. Pic Palinchak | Dreamstime.com

Retail | On 3rd Dec 2021

American families have more money in their pockets: US President

Even after accounting for rising prices, the typical American family...

Pic: heimtextil.messefrankfurt.com/

Textiles | On 3rd Dec 2021

Messe Frankfurt cancels international home textiles fair Heimtextil

The Messe Frankfurt Group has announced cancellation of Heimtextil,...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Fabric selection & recommendation based on client's brief

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry with brand ethos

Textile Industry, Head honchos

Textile Industry
Head honchos

Trainers faced immense challenges as most were not tech-savvy

C Maennich,

C Maennich

Trützschler, one of the world's leading textile machinery manufacturers,...

G Tumbarello,

G Tumbarello

Lilly + Sid is an award-winning organic children's clothing company from...

Alberto Gotti,

Alberto Gotti

Danitech was born from the will of a group of technicians to offer the...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Daniel Odermatt, Ventile

Daniel Odermatt

Ventile is a registered trademark used to brand a special high-quality...

 Natacha Defeche, Edana

Natacha Defeche

Since 1971, EDANA, the International association serving the nonwovens and ...

Carmen Emanuela Popa, Label - Carmen Emanuela Popa

Carmen Emanuela Popa
Label - Carmen Emanuela Popa

<b>Carmen Emanuela Popa,</b> a Romanian fashion designer, is known for her ...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Raghavendra Rathore, Label Raghavendra Rathore Jodhpur

Raghavendra Rathore
Label Raghavendra Rathore Jodhpur

Being one of the first designers to use the "Brand India" positioning for...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

December 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search