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Jewellery giant Damiani makes its debut in Rodeo Drive

Jun '08
Damiani S.p.A, a leading manufacturer and distributor of high-end and fashion jewellery in Italy and abroad, opened yesterday its first single brand store in Los Angeles.

The new monobrand store, which covers a surface area of approximately 140 sqm, is prestigiously located in Rodeo Drive, the most well known street for luxury and fashion brands in Beverly Hills.

“Los Angeles and Beverly Hills plays a strategic role in the luxury field – Guido Damiani, President and CEO of Damiani S.p.A. pointed out. Everybody knows them for the unique relationship they have with international VIP and with the star system.”

“We decided to strengthen our sales network with a single brand store on the American West Coast – said Guido Damiani – with a highly effective visual impact in order to continue our relationship with VIPs and the star system and to add visibility and appeal to our brand”.

The concept developed by Antonio Citterio, the world-famed Italian architect that has already designed several other Damiani stores worldwide, is extended to the new California-based store, emphasising further the Italian quality of the brand.

Sophisticated design and details fill the place with elegance and quality, which are confirmed by the choice of the materials used, such as mahogany santos wood, amber glass and bronzed brass, and by the minimal chic shape of the furnishings.

Damiani S.p.A

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